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The challenge

Standards of Quality and Safety

Out of the 300,000 milk villages producing milk in India, only 120,000 are able to produce milk for the organized industry because they cannot achieve the standards of quality and safety.

Collection of Milk

Dairy processors cannot collect the milk from more than half of the producers because they must collect and transport the product quickly since bacteria spoils it in 4 hours if it is not refrigerated.

Milk Transportation

Milk transportation costs are very expensive in India because producers have to collect the milk from millions of individual farmers who produce between five and ten liters of milk which must be quickly transported twice a day to prevent the milk from spoiling.

The Solution

Cooling Milk at Source

  • It enables dairy processors to collect milk from the rural producers that were outside the supply chain and as a result produce more while saving costs since milk can wait longer to be collected.
  • Producers earn three times the income because of the increasing quality of their products.
  • India’s growing middle class, demanding better quality products, can gain access to healthier milk.
  • The system can slow down the fresh food waste in India.

However, in this marketplace, problems such as the hot climate, the large distances and dispersion of milk producers, and especially the lack of access to electricity, hinder access to quality milk for consumers and cause the waste of large amounts of fresh food and make it difficult for the dairy industry to allow a safe supply chain.

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